It’s easy to plan media when you know where it’s safe to advertise

CREDDER FOR AD AGENCIES

The problem

It’s increasingly difficult to safeguard clients on news and information websites.

One misplaced ad can cause a PR backlash, damage brand equity, and cost an agency a client.

Agencies shouldn’t have to choose between high-quality news and scale for their clients.

Benefits

Protect yours and your clients’ reputations:

Differentiate your agency by taking proactive steps to safeguard clients.
Enhance campaign performance by targeting trusted sites and content.
Enhance brand safety and customer loyalty by associating with reputable sources.
Improve ROAS with 143% higher CTRs and 9% lower CPMs (IPG Mediabrands case study).
Update your outdated, manual inclusion and exclusion lists with Credder’s real-time data.
Experience scalable, programmatic advertising without the use of third-party cookies.

Watch a brief demo:

Features

Credder’s AI content scoring software and proprietary database makes media planning on news sites fast, easy, and safe.
Vet an unlimited number of article and website URLs, at scale, and in any language.

Client Dashboards allow you to upload excel spreadsheets or URLs to instantly receive Credder Score Reports and key metrics.
Analyze and rank any text-based news and information website prior to bidding.

Pre-built segments such as Credder’s Trusted News Index™ make it easy to ensure your ad placements only appear on credible sites.
Target based on political lean, article topic, article emotion, read time, and so much more.

Dynamic pricing strategies that enable passthrough billing to clients, along with the chance to add markups.
Get in touch with us to discuss flexible pricing models that work best for you and your business.

Testimonials

"Credder's tool is a robust and powerful asset. Their credibility scores correlate with higher-performing ad placements."

Hannah Brown
Director of Media, Oodle Ad Agency
“A trustworthy press requires trustworthy watchdogs, keeping news outlets accountable. Credder is an important leader in that space."

Craig Newmark
Founder, Craigslist
“Systems for generating and sharing content credibility assessments are critical tools in the fight against misinformation. Credder's solution is best of breed."

Ed Bice
CEO, Meedan

Why Credder

Agencies that adopt Credder gain immediate value with access to pre-built segments and inclusion/exclusion lists updated with Credder’s real-time data: